7. The following sentence is from a 2013 article about popular web fonts. Which font does it refer to?
“A hugely-popular typeface designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. In my opinion, [its] use on the web is so ubiquitous that it is starting to feel a little overused.”
Gotham
Avenir
Proxima Nova
8. Name this logo, which was commissioned by Google and is used in many of its web pages and advertisements.
9. The Guardian’s old logo incorporated two fonts. What were they?
Rex
Times New Roman, Arial
Garamond, Helvetica
Helvetica, Gotham
10. In March 2014, a teenager claimed the US government could save $370 million per year by switching from Times New Roman to which font, pictured below?
One of the first examples of a slab serif typeface, released in 1845. According to Know Your Typeface: “Notable as one of the last new developments in nineteenth century typography, the letterforms represented a significant change from the slab-serif Antiques and Egyptians that were so popular in that time.”
Baskerville
Rockwell
Clarendon
22. From a recent Guardian article. Referring to which font?
“It was developed in 1956 by Max Miedinger and Eduard Hoffman, very much in sympathy with the new Swiss Style – which treated graphic design almost as a postwar utopian mission. Just as modernist architecture stripped away superfluous building ornamentation, so the new Swiss typography snipped off the frivolous serifs – relics from an older era of print technology, namely stone carving.”
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